Top 5 Best SaaS Products for Creatives and SMEs in 2022
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Are you having difficulty picking a particular software product for your business?

Perhaps you are wondering which existing software as a service (SaaS) products can simplify your work and help you increase sales.

SaaS as a business model has continuously been on the rise for years due to its many appeals.

This model doesn’t require any maintenance on the user side, and updates can quickly be deployed on a significant scale without individual deployment. 

SaaS limits room for errors, crashes, and other failures characteristic of traditional software, while simultaneously improving efficiency, increasing accessibility, and reducing costs for users.

As a result, hundreds of SaaS products are being released each year, and traditional companies are exchanging their standard software for SaaS products. 

This makes it increasingly challenging for small and medium-sized enterprises (SMEs) and creatives in the tech and media industries to pick the best Saas products. 

To make that selection more manageable, we have listed the five best SaaS products you should consider using as a creative or an SME owner. 

Before we dive in, let’s look at exactly what a SaaS product is.

SaaS 101: What is a SaaS Product?

Software as a service (SaaS) is a concept defined by its name. Unlike traditional software, where software is offered through licensing for the full software, SaaS flips the script and provides the parts of the software as a service through a subscription model.

With an SaaS model, the software application is hosted centrally on the manufacturer’s servers and distributed online through a web browser or web application. Updates are served automatically. This means that changes can be implemented with less risk than is associated with individual updates.

The software distribution method is a part of cloud computing, which means software performance is based on the company’s computing capabilities and cloud platform rather than on the local machine. 

SaaS simplifies many traditional software processes and is quickly becoming mainstream as more conventional software transitions to SaaS products.

Popular Examples of SaaS

Since the early success of Salesforce as the first genuine SaaS company in the early 2000s, many SaaS products have taken the market by storm. Some significant examples include: 

  • Salesforce
  • Slack
  • Canva
  • Trello 
  • Dropbox
  • Microsoft
  • Google Workspace
  • Adobe creative cloud
  • FreshBooks

How SaaS Products Help Creators and Small Businesses

In their early stages of development, small and medium-sized enterprises and creative startups often struggle with finances. They simply cannot afford the professional personnel or ownership of traditional software that they need to help their business grow.

SaaS products close the gap for many creatives and SMEs. You don’t have to worry about hiring the best designer when you can use the base Canva web app for free. You can even use the intermediate version of a SaaS product like Descript to start your podcast from day one without paying a dime for conventional audio software.

SaaS products can help you

  • Save costs and keep startup expenditures to a minimum since pricing is usually affordable. 
  • Gain access to a wide range of tools from anywhere with an internet connection.
  • Increase collaboration and management between team members remotely or physically.
  • Increase sales and conversions, allowing you to propel your business as you refine your product or service.
  • Simplify your work by giving you the benefits of cloud service by using tools powered by machine learning on remote servers. 

5 Best SaaS Products Tech Creators and SMEs Should Consider

1. GrovePages

GrovePages is the perfect SaaS product for small businesses that want a standout website, magnetic landing page, and a completely made-for-your-funnel builder. 

Even if you are new to SaaS products, its easy-to-use and customizable user interface allows you to create your ideal page or website quickly. 

The best part is that all primary and intermediate features of the service are free to use. 

The essential element of GrovePages is its drag-and-drop editor. With this tool, even the least tech-savvy of us can easily edit any page, drag and drop elements, and add intuitive tools to create a more responsive page. 

With GroovePages, you also get access to a robust assortment of beautifully designed templates that reduce the need for any editing. If you find something you love that works, you can run with it and make it yours by integrating custom colors, fonts, and pictures.

Its free hosting package and responsive customization across all devices are additional benefits. You don’t need to spend a dime on other hosting sites like Bluehost or GoDaddy when you choose GroovePages, nor do you have to worry about unnecessary packages that most page builders incorporate into their products.

Features such as Popups, Timers, Upsells, Downsells are inbuilt with GrovePages. The only thing you might be missing out on by utilizing the free plan is the premium-level features.

This, however, does not minimize how powerful this SaaS Product is. You can get a lot done with the free plan initially, then upgrade further down the line when you are ready to make that investment. 

With an upgrade, you get more advanced features like Email Leads, Analytics, and Import features that allow for integrations, multiple users, and split testing for your business.

If you are looking for a modern SaaS product that offers powerful and fast landing pages with hundreds of templates to choose from and a very effective drag and drop builder, then you will love GroovePages.

Key Features

  • Drag and Drop page editor
  • Pre-designed templates and blocks
  • Multiple users and platforms
  • Inbuilt Email Marketing platform


  • Primary and Intermediate features are free
  • Integration across GrooveFunnels
  • Robust customization options
  • Collaboration between development teams
  • Free hosting and Security


  • Honestly, we like it all. 

Get Started For Free


2. GrooveKart

One of the most powerful benefits of selling online is how quickly offline businesses can transform into accessible and recognizable companies online.

SaaS products make this process even more accessible with powerful eCommerce products like GrooveKart. GrooveKart is an online e-commerce platform that allows you to sell digital or physical products online with either a storefront or a storeless eCommerce platform.

If you sell online or want to start doing so, you can use the GrooveKart platform and other GrooveFunnel SaaS products like GroovePages to supercharge your business.

It is a free alternative to popular eCommerce platforms like Shopify and WooCommerce that allows you to sell products of different variations with customizable checkout pages that help increase sales.

Although it is less popular than the eCommerce platforms mentioned above, it doesn’t just compete as a simple alternative; it adds many other features that increase its appeal at no cost.

For example, as a store owner, you can integrate popular payment gateways like Stripe or PayPal, list unlimited products, or create unlimited stores and send up to 2500 free emails per month.

Over half a million people use GrooveKart. It is already considered one of the best SaaS Products for store owners or business owners looking to sell their products online.

In terms of features, the GrooveKart eCommerce platform comes with a designated studio that lets you customize your store in many different ways.

You can complete the setup in minutes with the drag and drop option to create a very competitive online store that will be sure to attract customers.

GrooveKart also increases SEO with fast landing pages and same page checkout. It even boosts sales with upsells and order bumps whenever a customer proceeds to the checkout or makes an order.

Suppose you are already using Shopify; the platform is set up to allow you to quickly transfer all your data from Shopify to GrooveKart with little effort. And if you want to sell internationally, connect with your customers worldwide, procure and sell on-demand with automatic shipping, GrooveKart does all that.

If it sounds like a good fit for your business, GrooveKart might be exactly what you need to take your business to the next level.

Key Features

  • GrooveKart Studio
  • Print-on-demand services built-in
  • Storeless and Storefront eCommerce
  • Dropshipping capability


  • Excellent free plan
  • Great platform for new store owners
  • Drag and drop store creation
  • Features that help to boost sales


  • Most integrations are left for the premium plan

Get Started For Free


3. GrooveProof

Are you looking for a way to let new leads know how well your product is doing as soon as they get on the page? If so, GrooveProof is one of the best SaaS products to add to your list for real-time sales reporting. It has been proven to increase conversion and boost sales.

The benefits of real-time sales reporting in the popup form are abundant. From adding a sense of urgency to purchasing available products to serving as social proof that your product is in high demand, real-time sales reporting adds a dynamic layer of sales that generic door-to-door salespeople cannot ever hope to achieve.

The sales popup lets customers know that they aren’t the only buyer, lessening resistance to purchase and increasing willingness to buy. Sounds great, right?

Grooveproof allows you to add this popup anywhere on your storefront or landing pages. You can choose to add the popup for new leads or hot leads that are somewhere near the end of your sales funnel.

The way in which you decide to implement the popup is up to you; stick with whatever works best for your audience, and you’ll be sure to see results. 

Adding sales popups to your customized pages is another great option if you want to target every person who visits your store or website.

Additionally, when you implement GrooveProof on your website, you can choose which specific product you want the popup to feature when a sale is made.You can even specify the buyer’s name, their approximate location, and the date of their purchase.

The sales popup feature can encourage visitors to shop with you and even increase their trust in your brand if you are starting a new business.

It’s an effective and efficient way to strengthen your customer experience and turn over more cold leads into hot leads.

Social proof is a powerful tool in any sales funnel or business; it subconsciously affects whether people choose to buy your products or not, depending on presentation. 

Presenting your sales report as a popup for all incoming buyers, surfers, and explorers with GrooveProof is an excellent way to increase your probability of making a sale.

Key Features

  • Real-time sales reports
  • Customizable popup notifications
  • Social proof digital marketing tool


  • Freedom to customize popup
  • A free tool that comes with GrooveFunnels
  • Effective and efficient popups
  • Increases the probability of making a sale on every checkout page


  • Does not offer a standalone popup

Get Started For Free


4. Descript Video Editor

Descript is changing the game of video editing as we know it.

It accomplishes revolutionary new heights in terms of what video editing software can do. It also lowers the entry barrier, allowing more creators, business owners, and small enterprises to edit their videos without having to face such a steep learning curve.

Descript is an AI-powered video editing software offered as a SaaS product that anyone can use to edit, create, and export videos.

The big allure here is that it’s a video editor that processes video by word, uses AI to learn your speech patterns, creates a deep fake of your voice, and can now dub your voice into written text seamlessly to any part of the video. Sounds exciting, right? Let’s break it down.

You upload an unedited video to Descript with all the filler words, long silences, and multiple takes in one clip.

Once it’s uploaded, Descript transcribes the entire video into text. At the same time, it uses AI to mimic your voice, creating a realistic text-to-speech of your voiceover, which you can use to replace any mistakes you make in the video.

You can now edit the video as though you were editing a word document, place commas, add full stops, cut out bad takes and remove overly long pauses.

Apart from this riveting feature, the product also gives you access to standard video editing tools, like transitions, titles, captions, multi-track layering, and any other element you wish to add to the video.Allowing you to upload, edit and finish your video projects all in one go. 

Of course, if you need some additional features, you can always export the video for further editing without losing any of the initial edits you have made. 

Descript also supports multiple users, so you can create access for various people to collaborate in remote teams. You can store your clips on the cloud, work offline, share folders, and restore a video file since Descript does not destroy your original files as you edit.

If any of these sounds like features you could use, then Descript is a SaaS product for you. We recommend it for video and audio creators, as well as small business owners looking for an easy-to-use video editing tool they can use from day one. 

Key Features

  • Word processing video editor
  • Transform text to voiceover with the overdub feature
  • Transcribe entire videos into text
  • Remove filler words and long gaps in one click


  • Beginner-friendly: very easy to use
  • Free to use for introductory and intermediate features
  • Near perfect transcription of videos to text
  • It saves a lot of time editing videos by text
  • It can be used for audio editing as well


  • Some features feel a little bit clunky

Get Started For Free


5. Descript Podcasting 

If the Descript video editor SaaS product sounds great, just wait until you hear about its audio/podcasting editing features.

The SaaS product started with its focus on audio for podcasting first before branching out to video editing and its other products.

Descript Podcast is how you make a podcast sound and feel good from day one. Descript simplifies podcast editing without sacrificing powerful features that professional audio editors are already familiar with.

Descript automatically transcribes audio into text and allows you to edit it from the text as you would a standard doc file. In other words, it is helpful for any scale of business that deals with audio as a content-sharing medium. Slick, right?

You can even record your podcast directly in Descript. Hit record, and as you speak, the audio will automatically transcribe into text so you can edit in real-time. It even takes it a step further and allows you to record over already spoken text with the “Overdub” feature.

Its features do not end there, though. Behind all the shiny AI integrations is a powerful editor that allows you to showcase your skills as a professional audio editor.

You can tweak the audio as much as you need to, remove background noise, change how a clip sounds with a parametric equalizer, or even work with multiple audio tracks for a full harmonious audio clip.

It should be noted that most of the advanced features are left for the premium version of the software. Additional features include live collaboration with other team members, filler word and silence gap removal, speech enhancement, and multiple sound effects.

Descript works intuitively so that you don’t have to, which is its biggest advantage over other podcasting tools.

Suppose you need a podcasting tool for recording, transcribing, editing and mastering audio clips before posting them; descript podcasting SaaS product is an excellent choice. 

And if all that is not enough, you can also use Descript to edit videos professionally with the same AI-Powered features. You can’t miss a beat as a creator with Descript in 2022.

Key Features

  • Excellent audio transcription
  • Word processing audio editor
  • Overdub lets you add an AI clone voice
  • Filler word Removal


  • Affordable pricing model
  • Beginner-friendly: very easy to use
  • Free to use for introductory and intermediate features
  • It can be used for video editing as well
  • Feature-rich audio editor
  • Live collaboration with team members


  • Transcription is sometimes clunky

Get Started For Free


Why Use SaaS Products for Your Business?

If you opt for the best SaaS products, you can rapidly increase how efficient your business model is and increase sales as well as the scale of your business. Here is why you should consider Using SaaS products: 

Zero Maintenance

With SaaS products, everything works without the need for maintenance on your end. The product manufacturer is responsible for all types of care, including updates and software speed and performance. 

Scale Fast

SaaS products like GrooveKart allow you to set up a store that can cater to international requests. You can open multiple stores and list unlimited products with zero bottlenecks.

Easy To Use and Setup

SaaS products allow you to get the ball rolling from day one. There are no installation holds, and the user interface is straightforward and adaptable. Even the least tech-savvy of us can handle it. 

Low startup cost

You can use the latest and greatest tech; use AI machine learning and cloud computing to boost sales, all at a low up-front cost.

Supercharge Your Business With The Best SaaS Products

The products we showcased here stand out as some of the best SaaS products you can use. You should consider using these Saas products if you are a creative or run an SME that needs a website.

Each of these Saas has its ideal use case with unbeatable functionality. 

Our advice is to thoroughly explore each of them to decide which fits your business model best. Once you find the Saas that best meets your needs, start using it immediately on the free plan before you upgrade. 

If costs are not an issue for you, you can get the premium subscription right away to start enhancing your product or service. This will allow you to increase conversion and sales and obtain more of the existing market share.


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